“LinkedIn is social media for grownups. There's actual content... and no one yells... and the general tone is one of support and positive engagement.” - Nigel Latta
As the world is shunted sharply towards conducting more day-to-day activities online, I wanted to highlight LinkedIn as a key tool for jobseekers, employers, and anyone generally looking to network and build their personal brand in the business world. Over the past weeks as Covid-19 has started to make its economic impact known, I have been pleasantly surprised and impressed by my local LinkedIn network coming together to help each other out.
Each post announcing a job impacted by the current crisis has received a raft of supportive response and offers to help. LinkedIn is not a golden bullet, but whether you are actively or passively seeking employment right now, or not looking at all, it’s useful to have a LinkedIn presence set up ready to go for when you may need it in the future. Crafting your LinkedIn Profile:
Once your profile is set up, there’s no need to be online checking it every day. Any direct messages will be emailed to you, and its best practice to respond to each in a polite manner whether or not you’re interested in what’s on offer. You never know when you might need that connection in the future!Now that your profile is set up and ready to go, it’s time to get your message out there. LinkedIn is not Facebook; we don’t want to see pictures of your breakfast.
Post no more than twice daily, once is ideal. If you don’t want to post at all, that’s fine. A quick comment on someone else’s post will boost your visibility, or reshare content (just be sure to credit the source). We would love to hear from you with any tips you have for using LinkedIn or success stories you have to share. Please get in touch with us at email@example.com